Advertising Selling

Size: 36.77 MB
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Joint book publishing venture Printers' Ink Publishing Co., Inc., and the Funk &
Wagnalls Co. will begin joint publication, sometime this fall, of books in the field
of advertising, selling and marketing to be known as "The Printers' Ink Business
Bookshelf." The series is being designed especially to meet postwar needs for
new methods, ideas and know-how in the advertising and sales field, a field
which "requires a new literature of advertising, selling and marketing with today's
exigencies ...

Advertising And Selling

Author: Harry L. Hollingworth
Publisher: CreateSpace
ISBN: 9781468031454
Size: 78.31 MB
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Advertising and Selling Principles of Appeal and Response By Harry L. Hollingworth

Selling The Dream

Author: John McDonald Hood
Publisher: Greenwood Publishing Group
ISBN: 9780275984359
Size: 65.93 MB
Format: PDF, Kindle
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A colorful history of advertising that makes the case for its necessity in a free-market society.