Advertising And Selling

Author: Harry L. Hollingworth
Publisher: CreateSpace
ISBN: 9781468031454
Size: 27.94 MB
Format: PDF, Docs
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Advertising and Selling Principles of Appeal and Response By Harry L. Hollingworth

The Great American Blow Up

Author: Ivan L. Preston
Publisher: Univ of Wisconsin Press
ISBN: 9780299152536
Size: 70.65 MB
Format: PDF, Docs
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How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising.

Selling The Dream

Author: John McDonald Hood
Publisher: Greenwood Publishing Group
ISBN: 9780275984359
Size: 50.17 MB
Format: PDF, Kindle
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A colorful history of advertising that makes the case for its necessity in a free-market society.