Contagious

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Size: 11.91 MB
Format: PDF
View: 5109
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Contagious

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686595
Size: 10.53 MB
Format: PDF, Mobi
View: 116
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In this book, Berger reveals the secret science behind word-of-mouth and social transmission.

Contagious

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1471111717
Size: 63.99 MB
Format: PDF, ePub, Mobi
View: 7450
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And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Invisible Influence

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Size: 26.71 MB
Format: PDF
View: 7137
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In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative.

Summary And Analysis Of Contagious Why Things Catch On

Author: Worth Books
Publisher: Open Road Media
ISBN: 1504044738
Size: 10.19 MB
Format: PDF, ePub, Docs
View: 4463
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This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding ...

Superfandom

Author: Zoe Fraade-Blanar
Publisher: Profile Books
ISBN: 1782831983
Size: 31.45 MB
Format: PDF, ePub, Mobi
View: 5019
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In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works.

Grow To Greatness

Author: Edward Hess
Publisher: Stanford University Press
ISBN: 0804781907
Size: 32.24 MB
Format: PDF, Mobi
View: 2444
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Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business.

The Lying Game

Author: Ruth Ware
Publisher: Random House
ISBN: 1473545994
Size: 66.30 MB
Format: PDF, ePub
View: 7065
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One promise. But someone isn't telling the truth. The twisting new mystery from bestselling phenomenon Ruth Ware. The text message arrives in the small hours of the night. It’s just three words: I need you.

Made To Stick

Author: Chip Heath
Publisher: Random House
ISBN: 1407008242
Size: 73.64 MB
Format: PDF, ePub, Mobi
View: 2882
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'This book is a gift to anyone who needs to get a message across and make it stick' - New Statesman

Why We Buy

Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Size: 70.93 MB
Format: PDF, Docs
View: 5579
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A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can ...