Marketing Research And Modeling Progress And Prospects

Author: Yoram Wind
Publisher: Springer Science & Business Media
ISBN: 0387286926
Size: 73.35 MB
Format: PDF, Docs
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This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Compstat 2006 Proceedings In Computational Statistics

Author: Alfredo Rizzi
Publisher: Springer Science & Business Media
ISBN: 9783790817096
Size: 60.37 MB
Format: PDF, Mobi
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... Yoram (Jerry), Green, Paul E. (Eds.), Market Research and Modeling: Progress
and Prospects: A Tribute to Paul E. Green, International Series in Quantitative
Marketing, Kluwer, 103–113. Gaul, W., Geyer-Schulz, A., Hahsler, M., Schmidt-
Thieme, L. (2002), eMarketing mittels Recommendersystemen, Marketing ZFP,
24, 47–55. Gaul, W., Säuberlich, F. (1999), Classification and Positioning of Data
Mining Tools. In Gaul, W., Locarek-Junge, H. (Eds.), Classification in the
Information ...

Review Of Marketing Research

Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
ISBN: 0857247263
Size: 39.29 MB
Format: PDF, ePub, Mobi
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This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for ...

Tourism Destination Marketing And Management

Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Size: 73.40 MB
Format: PDF, Kindle
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.

Shaping The Next One Hundred Years

Author: Robert J. Lempert
Publisher: Rand Corporation
ISBN: 0833034855
Size: 15.81 MB
Format: PDF
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This report reviews traditional methods of grappling with the morrow, from narratives to scenario analysis, which fail to address the multiplicity of plausible long-term futures.

Promoting Mental Health

Author: Helen Herrman
ISBN: 9789241562942
Size: 14.80 MB
Format: PDF, Kindle
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This report discusses a range of issues related to the concept of mental health promotion, including the relationship of mental health to mental illnesses; a rationale for the place of mental health promotion within public health, alongside ...

Formative Research In Social Marketing

Author: Krzysztof Kubacki
Publisher: Springer
ISBN: 9811018294
Size: 67.43 MB
Format: PDF, ePub
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.

Food Marketing To Children And Youth

Author: Committee on Food Marketing and the Diets of Children and Youth
Publisher: National Academies Press
ISBN: 0309097134
Size: 14.82 MB
Format: PDF, ePub, Mobi
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This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Evaluation In Health Promotion

Author: I. Rootman
Publisher: WHO Regional Office Europe
ISBN: 9789289013598
Size: 41.17 MB
Format: PDF, ePub, Docs
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This book is the result of the WHO European Working Group on Health Promotion Evaluation, which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners.