Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
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It didn't take long for word of these implant procedures to leak to the news media,
and finally to the general public. The response was panic and outrage throughout
the population. 'Big Brother Lives Within You', read one headline. 'No More Hide
And Seek', read another. The country was in frenzy. The ACLU ... the answer to
the ever increasing dilemma of children unable to protect themselves. Promoted
by public service announcements, these groups urged citizens to protect 106


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For example, WBZ recently scheduled a saturation public service announcement
campaign on behalf of the Big Brother Association of Boston who was recruiting
new members. The appeal was aimed specifically at our male audience, and
announcements ... of fatherless bovs between the ages of five and 17 Programs
based on public need backed by showmanship and promotion in the
metropolitan Boston area. The Big Brother Association, which awarded WBZ a
citation, stated that ...


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... "and spend a disproportionately large percentage of their disposable income
on leisure time interests and entertainment." Kool And The Gang Aid Big Brothers
-Sisters The famed recording group Kool and the Gang has been designated as
the National Ambassadors for Kappa Alpha Psi Fraternity's Big Brothers-Big
Sisters of America minority recruitment program. The group will promote the
program through national appearances, public service announcements and
benefit events.


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Public service-wise, KMBC runs an outstanding Big Brother Club activity, slanted
for children and including such giveaways as calendars, bookmarks and
balloons. Station heavily promotes its School of the Air show, its special short
newscasts for civic groups and an educational house organ defending radio
against unwarranted criticism and promoting KMBC which goes regularly to
parent-teachers groups, educators, et al. These are but examples of the
consistent promotion which ...

Applied Public Relations

Author: Kathy Brittain Richardson
Publisher: Routledge
ISBN: 113675380X
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Warner Brothers and Scholastic Media worked with the Ad Council and the U.S.
Department of Health and Human Services to develop and run public service
announcements that featured well-known pro athletes promoting “60 Minutes of
Play a Day.” Some featured children's television characters such as Big Bird from
Sesame Street. When the 2013 NBA champion Miami Heat players visited the
White House, they filmed a PSA with Ms. Obama. The PSA was then featured on
ABC, ...

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
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... Time Shall be Provided, for Public Service Announcements and Programming
Regarding Alcohol Consumption and Misuse, and H.R. 1901, a Bill to Provide for
a Study Regarding the Radio and Television Advertising and Promotion of
Alcoholic Beverages as Well as Other Media, and for Other Purposes United
States. ... In considering the proposals of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.


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Closely allied to this is the behind the scenes involvement of all of our staff. We
have people who belong to the Big Brothers, Chamber of Commerce, Lions,
Symphony League, Ad Club, Sales Executive Club, Public Relations Round
Table, teach at local colleges and act in semi-professional theatrical groups. We'
re known and we can "move mountains" when we have to. We use very few
canned public service announcements. Instead, we create our own based upon
the facts provided ...

S Hearings Agriculture Rural Development And Related Agencies Appropriations

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USDA signed a Memorandum of Understanding with NCY, an umbrella group for
such youth organizations as the Boy and Girl Scouts, Big Brothers/Big Sisters,
YMCA of America, and the Boys and Girls Clubs. ... Public Service
Announcements. — USDA worked with the Fox Television Network to air a plot-
related public service announcement on the television show Party of Five that
promoted food recovery and provided viewers with the 1-800-GLEAN-IT
telephone number to obtain ...

Children And Television

Author: Michael E. Manley-Casimir
Publisher: Praeger Publishers
Size: 74.89 MB
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APPROACH Gerald J. Gorn and Marvin E. Goldberg Mass media, both print and
audiovisual, have always been an effective means of altering consumer behavior
. ... This chapter first describes the results of a series of experiments we
conducted to examine the effectiveness of public service announcements (PSAs)
and fruit commercials on the attitudes and behaviors of children regarding food
and diet.