Tested Advertising Methods

Author: John Caples
Publisher: Prentice Hall Direct
ISBN: 9780132446099
Size: 28.22 MB
Format: PDF, Docs
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Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results.

Making Ads Pay

Author: John Caples
Publisher: Courier Corporation
ISBN: 048648601X
Size: 38.90 MB
Format: PDF, ePub, Docs
View: 3460
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success.

How To Write A Good Advertisement

Author: Victor O. Schwab
Publisher: Ravenio Books
Size: 31.51 MB
Format: PDF, ePub, Mobi
View: 4792
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This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one.

The Robert Collier Letter Book

Author: Robert Collier
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533523495
Size: 53.63 MB
Format: PDF, Docs
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This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs.

Scientific Advertising

Author: Claude C. Hopkins
Publisher: Pmapublishing.com
ISBN: 9781684112869
Size: 41.21 MB
Format: PDF, Kindle
View: 2469
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

Options As A Strategic Investment

Author: Lawrence G. McMillan
ISBN: 9780735204652
Size: 75.22 MB
Format: PDF, Mobi
View: 3350
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Inside this revised edition are scores of proven techniques and business-tested tactics for investing in many of the innovative new options products available.

Secrets Of Closing Sales

Author: Charles B. Roth
Publisher: Prentice Hall Press
ISBN: 9780136715122
Size: 62.30 MB
Format: PDF
View: 2731
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A guide to the techniques of closing sales discusses new selling methods and customer/salesperson relationship strategies suitable for today's competitive sales climate