Tested Advertising Methods

Author: John Caples
Publisher: Prentice Hall Direct
ISBN: 9780132446099
Size: 56.20 MB
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Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results.

The Copywriter S Handbook

Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 9781429900157
Size: 77.90 MB
Format: PDF, Kindle
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How to Write a Good Advertisement by Vic Schwab (Wilshire Book Company,
1962). A commonsense course in how to write advertising copy that gets people
to buy your product or service, written by a plain-speaking veteran mail-order
copywriter in 1960. My First 50 Years in Advertising by Max Sackheim (Prentice-
Hall, ... the greatest direct-response copywriters of the twentieth century. Tested
Advertising Methods, 5th ed., by John Caples, revised by Fred Hahn (Prentice-
Hall, 1997).

Understanding Sponsored Search

Author: Jim Jansen
Publisher: Cambridge University Press
ISBN: 1139503421
Size: 69.55 MB
Format: PDF, Mobi
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Principles of Advertising. Chicago: Shaw Company. [58] Schwab, V. O. 1962.
How to Write a Good Advertisement: A Short Course in Copywriting. Chatsworth,
CA: Wilshire. [59] Hopkins, C. 1924. Scientific Advertising. New York: Cosimo
Classics. [60] Whitman, D. E. 2009. ... “The Story behind the Man behind History's
Most Famous Ad.” In Tested Advertising Methods, 5th ed., Caples J. (Revised by
Fred E. Hahn), Ed. Upper Saddle River, NJ: Prentice Hall. pp. ix–xii. [72] Kotler, P.


Author: Editors Of Perseus Publishing
Publisher: Cambridge, MA : Perseus Publishing
Size: 59.15 MB
Format: PDF, Docs
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My Life in Advertising and Scientific Advertising: Two Works Claude C. Hopkins
New York: McGraw-Hill, 1986 336pp (Classic Reprint Edition) ISBN: 0844231010
This book is a classic in the advertising genre. Originally published ... Tested
Advertising Methods 5th ed. John Caples, Fred E. Hahn Upper Saddle River,
New Jersey: Prentice Hall, 1998 320pp ISBN: 0130957011 This classic text has
been reissued because its influence has been so far-reaching. Caples has had
some 60 ...

The Everything Guide To Writing Copy

Author: Steve Slaunwhite
Publisher: Simon and Schuster
ISBN: 1440524033
Size: 72.27 MB
Format: PDF, ePub, Docs
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Tested Advertising Methods, 5th ed., John Caples and revised by Fred E. Hahn,
1998, Prentice Hall Caples is a pioneer in directresponse space advertising. He
has written ads that have run for decades. ... It's the classic in creating promotions
that sell. His chapter on headlines is priceless. Write On Target, Donna Baier
Stein and Floyd Kemske, 1997, NTC Business Books This book has become a
standard in directmail copywriting. It covers all the basics of writing effective sales
letters ...

Advertising Resource Handbook

Author: Keith Adler
Size: 49.99 MB
Format: PDF, ePub, Docs
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John Caples (1974), Tested Advertising Methods, Fourth Edition, Englewood
Cliffs, N.J.: Prentice-Hall, ISBN 0-13-906909-7. Elbrun Rochford French (1958/
1959), The Copywriter's Guide, New York: Harper and Brothers. W Keith Hafer
and Gordon E. White (1982), Advertising Writing, Second Edition, St. Paul,
Minnesota: West Publishing Company, ISBN 0-314-63246-8. Philip Ward Burton
(1984), Advertising Copywriting, Fifth Edition, New York: Wiley, ISBN 0-471-

Author: Jared M. Diamond
ISBN: 9789747799149
Size: 62.82 MB
Format: PDF, ePub, Mobi
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Books For College Libraries Social Sciences

ISBN: 9780838901786
Size: 70.49 MB
Format: PDF
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3444 Advertising in America; the consumer view [by] Raymond A. Bauer and
Stephen A. Greyser. in collaboration with Donald L. Kanter and William M.
Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. ...
3448 Tested advertising methods. Rev. and enl. New York, Harper [1961] 308 p.
illus. 22 cm. I. Advertising. I. T. HF5823.C18 1961 659.132 60-10455 Kleppner,
Otto, 1899- IV. 3449 Advertising procedure. 5th ed. Englewood Cliffs, N.J.,
Prentice-Hall [1966] ...