Algorithmen Eine Einf Hrung

Author: Thomas H. Cormen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110522012
Size: 65.61 MB
Format: PDF, Mobi
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Der "Cormen" bietet eine umfassende und vielseitige Einführung in das moderne Studium von Algorithmen.

The Copywriter S Handbook

Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 9781429900157
Size: 72.23 MB
Format: PDF, ePub, Docs
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How to Write a Good Advertisement by Vic Schwab (Wilshire Book Company,
1962). A commonsense course in how to write advertising copy that gets people
to buy your product or service, written by a plain-speaking veteran mail-order
copywriter in 1960. My First 50 Years in Advertising by Max Sackheim (Prentice-
Hall, ... the greatest direct-response copywriters of the twentieth century. Tested
Advertising Methods, 5th ed., by John Caples, revised by Fred Hahn (Prentice-
Hall, 1997).


Author: Editors Of Perseus Publishing
Publisher: Cambridge, MA : Perseus Publishing
Size: 59.36 MB
Format: PDF
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My Life in Advertising and Scientific Advertising: Two Works Claude C. Hopkins
New York: McGraw-Hill, 1986 336pp (Classic Reprint Edition) ISBN: 0844231010
This book is a classic in the advertising genre. Originally published ... Tested
Advertising Methods 5th ed. John Caples, Fred E. Hahn Upper Saddle River,
New Jersey: Prentice Hall, 1998 320pp ISBN: 0130957011 This classic text has
been reissued because its influence has been so far-reaching. Caples has had
some 60 ...

Understanding Sponsored Search

Author: Jim Jansen
Publisher: Cambridge University Press
ISBN: 1139503421
Size: 68.43 MB
Format: PDF, Mobi
View: 7384
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Principles of Advertising. Chicago: Shaw Company. [58] Schwab, V. O. 1962.
How to Write a Good Advertisement: A Short Course in Copywriting. Chatsworth,
CA: Wilshire. [59] Hopkins, C. 1924. Scientific Advertising. New York: Cosimo
Classics. [60] Whitman, D. E. 2009. ... “The Story behind the Man behind History's
Most Famous Ad.” In Tested Advertising Methods, 5th ed., Caples J. (Revised by
Fred E. Hahn), Ed. Upper Saddle River, NJ: Prentice Hall. pp. ix–xii. [72] Kotler, P.

Theorie Der W Rme

Author: Richard Becker
Publisher: Springer-Verlag
ISBN: 3662249278
Size: 11.56 MB
Format: PDF, ePub, Mobi
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Schon seit langem wurde RICHARD BECKER von Freunden, Schülern und Kollegen bestürmt, seine "Theorie der Wärme" zu schreiben.

The Everything Guide To Writing Copy

Author: Steve Slaunwhite
Publisher: Simon and Schuster
ISBN: 1440524033
Size: 23.33 MB
Format: PDF, ePub
View: 3191
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Tested Advertising Methods, 5th ed., John Caples and revised by Fred E. Hahn,
1998, Prentice Hall Caples is a pioneer in directresponse space advertising. He
has written ads that have run for decades. ... It's the classic in creating promotions
that sell. His chapter on headlines is priceless. Write On Target, Donna Baier
Stein and Floyd Kemske, 1997, NTC Business Books This book has become a
standard in directmail copywriting. It covers all the basics of writing effective sales
letters ...


Author: Michael E. Porter
Publisher: Campus Verlag
ISBN: 3593398443
Size: 33.84 MB
Format: PDF, Kindle
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Seit 30 Jahren ist Michael E. Porters Buch zur Wettbewerbsstrategie der Klassiker zum Thema und Pflichtlektüre für Führungskräfte.

Advertising Resource Handbook

Author: Keith Adler
Size: 76.68 MB
Format: PDF, ePub
View: 7408
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John Caples (1974), Tested Advertising Methods, Fourth Edition, Englewood
Cliffs, N.J.: Prentice-Hall, ISBN 0-13-906909-7. Elbrun Rochford French (1958/
1959), The Copywriter's Guide, New York: Harper and Brothers. W Keith Hafer
and Gordon E. White (1982), Advertising Writing, Second Edition, St. Paul,
Minnesota: West Publishing Company, ISBN 0-314-63246-8. Philip Ward Burton
(1984), Advertising Copywriting, Fifth Edition, New York: Wiley, ISBN 0-471-