Tested Advertising Methods

Author: John Caples
Publisher: Prentice Hall Direct
ISBN: 9780132446099
Size: 77.88 MB
Format: PDF, ePub, Mobi
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Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results.

Making Ads Pay

Author: John Caples
Publisher: Courier Corporation
ISBN: 048648601X
Size: 50.95 MB
Format: PDF, ePub
View: 7606
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success.

How To Write A Good Advertisement

Author: Victor O. Schwab
Publisher: Ravenio Books
Size: 43.88 MB
Format: PDF, ePub, Mobi
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This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one.

The Robert Collier Letter Book

Author: Robert Collier
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533523495
Size: 23.63 MB
Format: PDF, ePub, Docs
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This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs.

Scientific Advertising

Author: Claude C. Hopkins
Publisher: Pmapublishing.com
ISBN: 9781684112869
Size: 33.26 MB
Format: PDF, Docs
View: 6082
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

Commonsense Direct And Digital Marketing

Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749447601
Size: 53.62 MB
Format: PDF, ePub, Mobi
View: 2822
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For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct ...

Method Marketing

Author: Denison Hatch
Publisher: Taylor Trade Publishing
Size: 52.51 MB
Format: PDF, ePub, Docs
View: 6153
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Introduces eight marketing geniuses who built multi-million dollar businesses and examines their marketing practices, techniques, mistakes, and triumphs