The Elements Of Eloquence

Author: Mark Forsyth
Publisher: Penguin
ISBN: 0698168097
Size: 43.68 MB
Format: PDF, Docs
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In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.

Steps To Writing Well With Additional Readings

Author: Jean Wyrick
Publisher: Cengage Learning
ISBN: 1305854802
Size: 31.59 MB
Format: PDF, Kindle
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Forsyth is the author of The Etymologicon: A Circular Stroll Through the Hidden
Connections of the English Language, 2011; The Horologicon: A Day's Jaunt
Through the Lost Words of the English Language, 2012; and The Elements of
Eloquence: Secrets of the Perfect Turn of Phrase, 2014. The following selection,
exploring the rhetoric of advertising slogans and what makes the good ones
memorable, was published in 2014 in the New York Times. 1 Slogan is an
ancient Gaelic word ...